On January 15, 2022, with the theme of "Focus on deep digging, joint efforts will win", the EA 2021 marketing Summit was held smoothly. The managing general manager, chief technology officer and the chief sales officer attended the forum.
First of all, Director Yao Binfeng made a summary report on the 2021 annual marketing system of EA. The overall sales of EA in 2021 reached 17.569 billion yuan, up 35.04% from 13.10 billion yuan in 2020. Among them, the export revenue reached 1.475 billion yuan, up 32.48% year-on-year, accounting for 8.4%; We successfully developed 22 new customers, among which BMW, Mercedes, Audi and other high-end customers accounted for 36.4%. Chassis, stamping & welding, die casting, stamping mould, cavity mould, automation 6 business have achieved a breakthrough!
In the second part, Mr. Bai Yanpeng, vice president of EA, analyzed the marketing plan and European subsidiaries of EA. In view of the future direction of EA marketing, Mr. Bai put forward the "four focus" : focus on products, customers, projects, focusing on the key plan, with products as the breakthrough point of project development, with higher quality products to meet customer needs to win customer recognition.
Mr. Bai Yanpeng, vice president of EA
Meanwhile, the teams and individuals with outstanding performance in the export expansion of Seiko in 2021 will be commended.
At last, Mr. Zhang Dehui, chairman of EA, made a summary of the meeting. First, Mr. Zhang affirmed the efforts and efforts of all the marketing staff in 2021 and encouraged the achievements achieved. At the same time, Mr. Zhang from the future development direction of marketing and development ideas and other aspects of requirements: we should be good at summarizing and improving, to achieve organizational and personal value. In the future, we will still focus on export, fully participate in market competition, force the company to improve management and technical ability, establish a professional brand, to constantly innovative technology and methods to meet the needs of customers. To this end, all the EA staff will work together to create a win-win situation, create brilliant.
Mr.Zhang Dehui, chairman of EA
In 2021, we have made many brilliant achievements. In 2022, all the marketing staff of EA will stay true to their original aspiration and forge ahead.
